Picking up the phone and dialing a random stranger is a little bit weird when you think about it. They don't know you, and you don't know them, yet here you are trying to have a conversation. To improve your chance of selling by cold calling, you'll want to make sure you target your buyers. If you're selling exercise equipment and an old lady answers the phone, chances are you'll be doing nothing other than wasting your time by talking to her. Receive a list of phone numbers of people based in your niche and target them.

To be successful at cold calling you'll also need a great script. You can't just call up a person and start chatting about random things. They'll hang up and you'll never get your sale. You need to develop a script that will take clients through the sales process. You'll need to make them feel warmer about you, and then guide them through to wanting to buy your product. This also prevents against employee fatigue. Saying something new every time can get tiring and overwhelming.