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Thread: 4 Easy Direct Mail Marketing Tips

  1. #1
    OMF Member rasel123's Avatar
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    Apr 2013
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    Post 4 Easy Direct Mail Marketing Tips

    Direct mail marketing is one of the great offline marketing methods. It's a great way of getting client for local businesses. I am now sharing some important tips on Direct mail marketing. These tips are:

    1. Understanding Your Target Customers
    You need to know about your best customers which is a key factor in targeted direct marketing. You should have complete understanding of your customer's profile like their shopping and purchasing behavior in other categories; their attitudes toward trends, products, marketing and media; or their lifestyle habits can help you become even more effective in both your lead selection and the messages you'll use in communicating with the leads.

    2. Target Your Ideal Customer
    Once you understand your customers then you can use this information to build a targeted list of potential new leads. Targeted direct mailing lists can be expensive, but they're likely to result in the best response rate and generate future loyal customers.

    3. Pick a Mailing List Type
    There are many importance of direct mailing list. The correct mailing list will contain your most valuable prospects. The more careful you are in analyzing and selecting direct mailing lists, the better your chances for success.

    4. Create a Mailing
    After completing the direct mailing list, you have to create your direct mail message. The direct mail mail message represents who and what you are. You need to make it consistent with what you're selling. If you are offering a high-quality professional service, your direct mail message needs to reflect that quality.

    Please share your ideas and tips on direct mail marketing methods. Any ideas, help, opinions would be appreciated. Thanks in advance.

  2. #2
    OMF Member
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    Sep 2018
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    Re: 4 Easy Direct Mail Marketing Tips

    Get a list. ...
    Add value. ...
    Look great on paper. ...
    Use a great printer. ...
    Let your printer do the mailing. ...
    Write effective copy. ...
    Choose the right medium. ...
    Be the customer.

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