Millennials have surpassed Baby Boomers as the largest generation and the biggest group of consumers. Now that Millennials have gotten older and have more buying power, many companies view them as a lucrative market that they want to tap into. Gen Y-ers have grown up with computers, the internet and cellphones, which explains the shift towards digital advertising. This poses many questions: Should businesses forgo direct mail when targeting Millennials? Should they forgo direct mail altogether? Will Millennials kill direct mail? What marketers and advertisers need to realize is that they canít put all of their eggs in one basket when marketing to Millennials. Yes, digital marketing has proven itself to be effective, but digital marketingís success isnít direct mailís demise.