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Thread: How to Use Facebook Power Editor?

  1. #1
    OMF Member rasel123's Avatar
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    Question How to Use Facebook Power Editor?

    Hello Guys,
    I am now doing Facebook marketing for my clients. I was using Facebook Ads Manager for my campaigns but I have found that Power Editor offers a number of advanced options that aren’t available in Ads Manager. I can do Device targeting, Custom audiences, Optimized bidding, Bulk importing etc. by using this tool. For these reasons I want to know how to use Facebook Power Editor perfectly?

    Thanks in advance.

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    yukon (12-07-2015)

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    Level 3 yukon's Avatar
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    Re: How to Use Facebook Power Editor?

    Introduction to the Power Editor

    When you first open the Facebook Power Editor, you might feel a bit like this:

    Don’t fret. The Power Editor actually is going to make your life a whole lot easier once you get comfortable using it.

    Let’s start with an overview of the most important sections in the Power Editor:

    Download Campaigns and Upload Changes: The first thing you’ll want to do in the Power Editor is download all of your campaigns, ad sets, and ads from the Ads Manager so that you will have your past and current campaigns ready to edit.

    The Download to Power Editor and Upload Changes buttons might be the most important buttons in the entire tool. If you forget to download your data before working in the Power Editor or you forget to upload it after you’ve finished, you stand to lose important information and possibly a lot of new work. So, make a habit of hitting Download to Power Editor every time you open the tool and Upload Changes when you finish working.

    Left Pane: The left pane lets you filter the data displayed to the right according to your campaigns, ad sets, and tags.

    List View: When the Ads tab is selected, the list view displays all ads for the campaigns or ad sets selected in the left pane. When the Ad Sets tab is selected, you’ll see all ad sets corresponding to the campaign selected in the left pane; and when the Campaigns tab is selected, you’ll see all campaigns related to the campaign category selected in the left pane.

    Work-space: The work-space is where the action happens. It displays editable fields for your ads, campaigns, and ad sets, depending on what you’ve selected.

    Campaigns, Ad Sets, and Ads Tabs: Click on these tabs to cycle through your information for the campaigns, ad sets, and ads related to what you’ve selected in the left pane.

    There’s much more to the Power Editor than these sections, but I wanted to point out the areas you’ll be using most, in order to help you get comfortable using the tool.

    Okay, time to dive in and create your first ad in the Power Editor.

    1. Create a Campaign

    Let’s imagine you run a website that sells digital educational products on health and wellness. One of your main Facebook advertising objectives is to increase the number of downloads of a comprehensive ebook you’ve put together on green smoothies and juices.

    The first step in creating an ad with the Power Editor is setting up a campaign. Click Create Campaign in the top left corner, name your campaign, and select your preferred buying type.

    Next, choose the objective for your ad campaign – in other words, what it is you want to accomplish with your ad – such as page likes, website conversions, or event responses. Take a look at the handy table that Facebook created to show which types of ads qualify for each objective.

    Since the success of your green smoothie ebook ad campaign will be determined by the number of times the ebook is downloaded as a result of the ad, choose the Website Conversions option as your campaign objective.

    2. Create an Ad Set

    Facebook recently introduced a third level to its campaign structure: ad sets. This means that the primary function of a campaign now is to establish an objective for your groups of ad sets and ads; meanwhile, ad sets allow you to target distinct audience segments and control separate schedules and budgets for your ads within each campaign.

    With the new campaign structure, you’ll begin by creating a campaign for each objective. Next, you can create ad sets representing the audiences you want to reach in each campaign. For instance, in the campaign built around driving traffic to your website, you might want to create one ad set for people who are on your email list, and another for people who’ve expressed interest in attractions near your hotels.

    Finally, you’d create ads for each ad set. You can create multiple ads within each ad set, making sure each ad is targeted to the same audience while delivering different images, links, video or ad copy. This can help you learn which ads are resonating with each audience and, in turn, create better-optimized campaigns.

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