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Thread: How to Measure the ROI of Your Facebook Ads?

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    OMF Member rasel123's Avatar
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    Question How to Measure the ROI of Your Facebook Ads?

    Hello Guys,
    As Facebook advertising is a powerful tool for getting sales for any business. I would like to run some Facebook advertising campaigns for my business. For a successful Facebook ad campaign, I need to measures the ROI of Facebook Ads but I am not sure how to do this. How can I measure the ROI of my Facebook ads?

    Thanks in advance.

    Regards,
    Rasheduzzaman

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    Re: How to Measure the ROI of Your Facebook Ads?



    The best way to measure your ROI over the long term is with your email provider and a duplicate landing page.

    The following is how I set this all up using a combo of my website, Mailchimp and Zapier. If you don’t use Mailchimp, you should be able to replicate my process anyway.

    1. I cloned my main list, Blog Subscribers, since the sign-up form attached to that list is the one I have on the landing page to get my free guide. (Check it out here if you like.) The newly created list (Guide Sign Ups from Facebook Ads) would be used to collect emails only from people who landed there with Facebook ads.

    2. I duplicated my landing page and changed the new page’s form to the one that’s attached to my Guide Sign Ups from Facebook Ads list. I also tweaked the url of this new landing page from /free-guide-facebook-ads to /free-guide-fb-ads.

    All Facebook ads that I now run promoting my free guide drive people to that specific url. I don’t publish it anywhere else, so I can be about 90% sure that the only traffic coming to that url is from my campaigns. (People might share a link to that url if it’s the one they landed on, so you have to account for some outliers.)

    3. Anyone who lands on the above url and opts in to get my guide are added to the new list, Guide Sign Ups from Facebook Ads. I use Zapier to automatically add anyone new on that list to my general list, Blog Subscribers. When they are added that list, they also get tagged with the Sign Up Location: FB Ad Landing Page.

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