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Thread: Some Secrets About Facebook Optimization

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    Level 3 yukon's Avatar
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    Some Secrets About Facebook Optimization

    1. Create a social calendar. One way to make sure you properly space your posts: create a content calendar. Glantz said that PCH uses a monthly calendar to determine when and what the team will post to Facebook.

    2. Interact and be responsive. Keep conversations going to draw attention to content and increase affinity with fans. Nobody likes to engage in a ghost town, so don’t leave your fans hanging.

    3. Make your fans’ lives easier. Post relevant information for your fans, and they’ll thank you by engaging back. Provide them with desirable content, whether it’s informative, entertaining or amusing, and watch the reach of your content grow.

    4. Relate to current events. According to research released by Pew Internet, 51% of users who get news online use social networks like Facebook.

    5. Be explicit in your posts. Understand your goals, then tell people exactly what you want them to do by using a clear call to action. Using a “like” or “comment” as the call-to-actions increases like and comment rates by 3x. Asking fans to “share” increases the share rate by 7X.

    6. Keep it simple. As Facebook’s Paul Adam said in a speech at the Facebook Marketing Conference, relationships are built through a number of lightweight interactions over time. Keep your Facebook posts short: posts with 80 characters or less have 23% higher interaction rates.

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    Re: Some Secrets About Facebook Optimization

    Amazing Post!

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