Results 1 to 8 of 8

Thread: I should Brand Myself Or My Business ?

  1. #1
    OMF Member
    Join Date
    Apr 2015
    Posts
    31
    Thanks
    0
    Thanked 2 Times in 2 Posts

    I should Brand Myself Or My Business ?

    I am a Marketer and I provide services, I am thinking of registering a brand name for my services, But I am confused about the concept of brand name and Fame. If I register my brand name people will expect more from me which they usually do from large firms and the companies. But I am not a firm I am a single person with some help from fellow marketers. I am excellent at my services But it will be helpful if I could get some suggestions

  2. #2
    OMF Member Ramish Rana's Avatar
    Join Date
    Apr 2015
    Location
    Pakistan
    Posts
    41
    Thanks
    8
    Thanked 15 Times in 12 Posts

    Re: I should Brand Myself Or My Business ?

    If you are not planning on starting a firm then you cannot market yourself as a large operation. This automatically eliminates work that you would require a team to handle. However, as a single person, you need to market your skills, your confidence and all things that make you a better option as opposed to others in a market. Brand names usually indicate an entity and separate your personality from the judgement panel. So if you want to disillusion people from you as a person and focus on your work and talents, brand name is THE way to do it. However, if you are going for a project or a job then you cannot use a brand name because a potential employer would want to know about you as a person. So I guess it depends quite literally on what kind of services you are offering and how you are offering them. If you profit from a brand name then do that! If however your line of work requires personality then focus on marketing yourself as a person.

  3. #3
    OMF Member Stan's Avatar
    Join Date
    Apr 2015
    Posts
    8
    Thanks
    0
    Thanked 1 Time in 1 Post

    Re: I should Brand Myself Or My Business ?

    The answer is really quite simple. If you are a motivational speaker or a business coach, then you should grand yourself, but if you are selling a product or service that is not directly provided by you in person, you should brand the business.

  4. #4
    Level 1 Plateau's Avatar
    Join Date
    Apr 2015
    Location
    Little Rock
    Posts
    21
    Thanks
    1
    Thanked 0 Times in 0 Posts

    Re: I should Brand Myself Or My Business ?

    Go both. When u r ur business both are brandable

  5. #5
    OMF Member
    Join Date
    Jul 2018
    Location
    Gold Coast, Queensland
    Posts
    31
    Thanks
    0
    Thanked 0 Times in 0 Posts

    Re: I should Brand Myself Or My Business ?

    Business Opportunities - Which Business Concept Is Right For You?

    Numerous entrepreneurs determine to go into company then cast about for the optimal company idea. There is nothing incorrect in this strategy, yet it does beg the question as to how you determine which company chance is right for you and whether business concept deserves seeking. The formal company planning procedure provides for this type of evaluation. It is a procedure that aids the small business owner eliminates their 'increased colored glasses' and to examine business suggestion based on hard facts and also sensible analysis. The preparation device utilized to identify the practicality of a service chance is called a usefulness research.

    The goal of the usefulness research is to minimize the level of threat that a company owner is about to embark on. At the conclusion of a feasibility study you ought to have the ability to conclude if the possibility has prospective commercial and is therefore worth the financial investment of your time, initiative and financing. If the research verifies that business suggestion is monetarily practical, much of the info collated can be utilized in the formal service intending files.

    A word of warning, curb your excitement for an organization idea until after the feasibility research has been concluded. Don't spend a cent, don't sign anything, and do not obtain anything underway. Following this single caution could conserve you much cash, time and sorrow.

    A thorough feasibility research should consist of:
    Business Chance
    Beginning with a summary of business chance in as much information as feasible.

    Lawful Restrictions
    You should explore whether there are any type of legal constraints to performing this type of business. This could include governing demands for particular qualifications or licenses. Home services usually need consent from the regional council to operate from the home. There is no factor launching into an organization which calls for certifications or licenses you do not have.

    Market as well as Clients
    You need to carry out market research to determine the size of the marketplace for your products and services as well as to profile the qualities of the market, your rivals and also possible clients. You should also analyze whether you could use something one-of-a-kind, better or different to the offers being made by your competitors and determine likely acquisition amounts and also cost factors of your products. Your market research need to likewise include identify any problems which are most likely to influence the market or the industry in the near future.

    Functional Issues
    Operational issues such as organization area and the type of facilities required need to be examined and addressed. It examines the room needed quickly and assesses whether that will certainly suffice given your predicted organization development at different durations. It asks how you will certainly recognize one of the most ideal area and also sort of room.
    It needs to additionally examine just how you will fund the required area. Will your acquisition, rent or take out a long-lasting lease?
    It examines the logistical aspects of operating business such as exactly how will you handle, transportation as well as store goods right into and out of your business? What distribution channels will you make use of? Do you require transportation such as a cars and truck, van, vehicle or forklift? What other plant and also equipment are should start procedures as well as just what is required over the life of the business?

    Management Skills
    This analyzes the monitoring elements of the business. It asks what kinds and also level of abilities are required to run this specific service? Who will handle business? What roles are needed as well as that will meet those roles? This includes advertising, finances, sales, taking care of information technology etc.

    . Seriously, you need to examine the abilities needed by this organization chance and also compare them to your very own abilities. Do you have the abilities called for to undertake this organization? If not, can they be gotten conveniently? Are you also thinking about acquiring these skills?

    Organizational Abilities
    This examines the abilities required by the business. It asks the number of additional staff will be needed to run this service concept. Will you have to recruit brand-new workers? If so, what skills and also proficiency degrees will certainly be needed? Do you recognize the best ways to recruit this team member as well as are you able to successfully swear in as well as educate these brand-new employees?

    Do you have enough expertise about the legal facets of utilizing personnel? Are you knowledgeable about regulations relating to incomes and earnings, tax, workers payment, office safety and also level playing field? Do you recognize where to head to get this info?

    Financial Issues
    This takes a detailed take a look at the financial concerns relating to the business concept. This consists of the very important concerns of just what resources are called for to start business and also exactly how will you raise the needed funding. Exactly what is your quote of earnings nevertheless costs, including tax obligation, have been deducted? What does it cost? Do you need to live on per year? How long will it require to breakeven.

    You likewise need to analyze your personal skills in regard to handling the financial resources. Are you able to do your very own accounting? Can you take care of cash flows? Do you understand where to go with experienced financial guidance?

    Sales and Advertising
    This takes a look at exactly what you anticipate your sales and advertising technique to be. It takes a look at what does it cost? Money and time will be allotted to the sales and advertising and marketing function as well as identifies what one of the most affordable marketing methods must be. It also asks who will be responsible for this feature.

    Final thoughts
    The above is not an extensive checklist of questions that need to be asked when carrying out a usefulness research yet it gives you the flavor of what it must be. When you have actually done your research study as well as found answers to the crucial concerns you will certainly remain in a position to undertake a SWOT analysis. SWOT stands for toughness, weaknesses, opportunities and dangers. It allows you to take all the info you have collected as well as making a general assessment of the stability of the business.

    Carrying out a feasibility research sounds like a lot of work, particularly when you aspire to obtain started, however if you wish to save on your own a great deal of time, cash, power and pain, take the time to examine whether business suggestion actually deserves your investment. A usefulness study could assist you sort through a boating of company suggestions and also enable you to discard those that are unworthy pursuing and help you to determine the one that is probably to be successful.

  6. #6
    OMF Member
    Join Date
    Jul 2018
    Location
    Gold Coast, Queensland
    Posts
    31
    Thanks
    0
    Thanked 0 Times in 0 Posts

    Re: I should Brand Myself Or My Business ?

    Exactly How Business Succession Planning Could Secure Entrepreneur

    What happens if something happens to you, as well as you can no more manage your service any longer? Who will then take control of your business, and also will it be taken care of the way you want?

    Developing an audio organization sequence plan helps make sure that your business gets handed over more smoothly.

    Company sequence preparation, also referred to as organization extension planning, is about planning for the extension of the business after the separation of a company owner. A clearly articulated company succession plan specifies just what happens upon occasions such as the retirement, death or impairment of the owner.

    A great company succession strategies normally include, however not restricted to:

    • Objective articulation, such as that will certainly be authorized to possess and also run business;

    The business owner's retired life preparation, handicap preparation and estate planning;

    • Refine articulation, such as whom to move shares to, and also ways to do it, and how the transferee is to money the transfer;

    • Analyzing if existing life insurance and also investments remain in place to offer funds to help with ownership transfer. If no, just how are the gaps to be loaded?

    • Analyzing investor arrangements; and

    • Evaluating the business setting and strategy, monitoring capabilities as well as deficiencies, company structure.

    Why should business owners think about organization succession preparation?

    • Business can be moved much more smoothly as possible challenges have been expected and dealt with

    • Revenue for business owner via insurance policies, e.g. recurring income for disabled or seriously sick local business owner, or income resource for family of dead business owner

    • Decreased possibility of forced liquidation of the business because of premature death or irreversible disability of entrepreneur

    For sure components of an excellent business sequence strategy to function, financing is called for. Some usual methods of money a sequence strategy consist of investments, internal books as well as small business loan.

    Nonetheless, insurance coverage is generally preferred as it is one of the most effective option as well as the least pricey one compared with the various other alternatives.

    Life and also disability insurance on each proprietor make certain that some economic threat is moved to an insurance provider in case among the owner’s passes on. The proceeds will certainly be made use of to get the dead proprietor's business share.

    Proprietors may select their recommended ownership of the insurance policies via any of arrangements, "cross-purchase contract" or "entity-purchase arrangement".

    Cross-Purchase Arrangement

    In a cross-purchase contract, co-owners will certainly get as well as have a policy on each other. When a proprietor dies, their plan profits would be paid to the making it through owners, that will make use of the profits to buy the departing owner's organization share at a formerly agreed-on rate.

    However, this kind of contract has its limitations. A key one is, in a company with a lot of co-owners (10 or even more), it is somewhat unwise for each proprietor to keep separate plans on each other. The price of each plan may vary because of a substantial variation in between owners' age, resulting in inequity.

    In this instance, an entity-purchase contract is often favored.

    Entity-Purchase Agreement

    In an entity-purchase agreement, business itself acquires a single plan on each owner, becoming both the plan owner as well as recipient. When an owner passes away, business will certainly use the plan continues to acquire the departed owner's company share. All costs are taken in by the company as well as equity is kept among the co-owners.

    What Occurs Without a Business Succession Plan?

    Your company may experience grave repercussions without an appropriate organization sequence plan in case of an unanticipated fatality or a long-term handicap.

    Without a business succession strategy in position, these situations could happen.

    If business is shared amongst company owner, then the staying proprietors might fight over the shares of the departing local business owner or over the percent of business.

    There might also be a potential dispute in between the sellers as well as purchasers of the business. For e.g., the buyer could demand a lower rate versus the seller's higher cost.

    In the event of the permanent disability or critical disease of the business proprietor, the operations of the firm could be affected as they could not have the ability to function. This might impact customers' belief, income and also morale in the firm too.

    The stream of income to the proprietor's family members will be cut off if the business owner, being the single income producer of the household, unexpectedly passes away.

    Do not let all business you have built up collapse the minute you are not there. Preparation ahead with a correct service sequence plan before an unanticipated or early occasion occurs could assist secure your business heritage, making certain that you as well as your household's future will be well looked after.

  7. #7
    OMF Member
    Join Date
    Jul 2018
    Location
    Gold Coast, Queensland
    Posts
    31
    Thanks
    0
    Thanked 0 Times in 0 Posts

    Re: I should Brand Myself Or My Business ?

    Entrepreneurial Business Skills - 7 Essential Abilities

    I have actually always been impressed with those who are at the top of their video game - their service as well as their lives seems to be in order. I love being organized - arranged for success is the ultimate.

    Being ready. It seems a new company success usually includes an understanding of the technical job as well as preparation of a company. Yet, these are just a part of the necessary skills to do well in service. It takes a lot of work as well as preparation to be prepared for the possibilities when they come. I have discovered that being prepared makes a difference. Yet, spending excessive time planning for an event, could delay the occasion from taking place. Your experience and also where you are originating from is valuable - and, your vision of where you wish to be is beneficial. Just how will you reach where you want to be? Draw on your experience as well as use it to where you are going in the future - from here. Yogi Berra when stated that "if you have no idea where you are going, you will likely end up elsewhere." The same holds true in your business strategies.

    So what are some skills that are essential to do well in service:

    1. Emphasis your interest on one point. As an example, having a vision and also going for it.
    2. Have a killer instinct - these means seeing the results and also allow nothing stop you from getting there.
    3. Lock out the distractions. You know exactly what these are as well as can be.
    4. Assess exactly what the dangers are - if you don't be successful, exactly what is the rate? Be wise concerning it. Minimalize the risks - If you do stop working, are you most likely to be even worse off? Where does it place you if you do well? Just what's the pay off?
    5. Individual productivity - If you don't do it, it won't get done. Start as well as it will handle a life of it own.
    6. Imagination as an ability - we are okay where we decided to be - so if you do not like where you are, then visualize where you intend to be as well as get there. The majority of people don't even understand exactly what they desire.
    7. Issue resolving - the remedies to issues are a gift - asks on your own exactly what the solution is, and you will locate it. Never ever quit. Connect solutions to your issues.

    Start tiny develop large - get a collection of success behind you. Worth evens a local business triumph as an important step forward. I have delighted in mentoring others to successes in life and also company because each indication of understanding steps each person closer to their vision.

  8. #8
    OMF Member
    Join Date
    Jul 2018
    Location
    Gold Coast, Queensland
    Posts
    31
    Thanks
    0
    Thanked 0 Times in 0 Posts

    Re: I should Brand Myself Or My Business ?



    Practices of Highly Effective Companies

    Among the best secrets of successful people is their pattern of actions. A little research study of successful people will expose that there are certain routines, patterns, regular or repeated and predictable behaviors.

    Equally as successful individuals are men and women of habits, specific behaviors are additionally common with effective businesses.

    Very effective and also prosperous business has wonderful significance as well as effect on people due to the fact that they have actually created habits.

    Exactly what is habit? Routine is an activity or pattern of habits that is duplicated so often that it comes to be normal of someone, although they may be uninformed of it; someone's attitude or general personality.

    Every business has a number of behaviors, however not all repeated practices are of equivalent worth. Some routines are detrimental and also pernicious. For instance, a person having a drug habits (the duplicated use of dangerous drugs).

    Many companies have a number of hazardous and unfortunate habits. To prevent producing and also involving bad habits, we need to be really aware of what we do, when we do it, why we do it and also the outcome of those actions. There are routines that are unsafe to organizations. When you engage any of these behaviors, to experience progress in such an organization comes to be virtually difficult. Several of these damaging behaviors can ultimately destroy your service.

    There are four elements that make behaviors preferable:

    Willful actions: Unintentional company task is unworthy doing unless we could validate its executions. All company initiatives need to be deliberate and also well routed towards the actualization of the objective as well as vision of the company.

    Strategic behavior: A routine becomes strategic when it is done purposefully as well as in connection with a defined preferable end result. All practices should be consistent with the vision and purpose of Business Company.

    Productive habits: A practice is productive if it relocates us closer to our organization objective. Every routine that is not effective is disadvantageous and as a result bad for the business.

    Biblical actions: It is possible for habits to be willful, calculated as well as efficient but to be outside the boundaries of Scriptures. Every behavior should line up with the principles of God's word.

    Effective services have countless behaviors, but these practices are intentional, strategic, productive and Scriptural. Here are some behaviors of very effective business organizations:

    Operate in huge markets: Successful companies operate in huge and expanding markets. The number of people that will certainly need your item will certainly identify the number of sales you'll make. It is wisdom to operate in large market.

    Have distinct items: Companies that are making effect in the market location do not go around advertising "me also" products. Their products are one-of-a-kind.

    Have systems: Successful businesses are understood for their terrific systems. They have terrific frameworks in place.

    Client service: The actual battle in the business field is the fight for consumer. As never prior to customers are surrounded with dozens or alternatives to pick from. Organizations that please client well have upper hands in this battle for client.

    Not based on a single person: Great services are not built around an individual or personality. And this is one of the relevance’s of running business on solid systems.

    Have fantastic marketing: Every service thrives on good advertising. Effective company knows the significance of advertising and marketing. As a result, they spend money and time in their advertising and marketing.

    They add value to consumers: the top objective of every business organization is to win and keep consumers. Not truly regarding making earnings. Making profits might be the entrepreneur's goal. But the business company as an entity has one major objective, and that is to draw in and also maintain customers. And key to accomplishing that is by adding worth to their client. To ensure that, the consumers could keep returning. And to refer their buddies and also neighbors.

    They generate brand-new products: Effective business organizations do not hinge on their successes. They know that the success of yesterday will have an odor today. It is said that every item has service life of 6 months before lapsing.

    They have a big client data source: successful organizations keep excellent consumer data source. They recognize the value of their consumers. They maintain excellent documents of the clients.

    They have high margins. Because their products are special and also they operate in huge market. They have high margins. They can pay for to elevate the costs of their products without the concern of losing clients.

    Take a few minutes to recognize a few of the many practices that specify your organization. Let's satisfy in the comments!

Tags for this Thread

Posting Permissions

  • You may not post new threads
  • You may not post replies
  • You may not post attachments
  • You may not edit your posts
  •