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Thread: What is mobile marketing?

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    Level 3 alanmark's Avatar
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    What is mobile marketing?

    Recently I have known that through mobile phone we can market out product. I was wondering how its possible. Should I call from mobile to sell that product or send SMS or MMS to targeted clients?

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    Re: What is mobile marketing?

    Hi Alan.

    Like you many people have recently learned about mobile marketing.

    This has become the hottest new way for businesses to spread their message to customers.

    It is not really a surprise as smartphone and tablet sales have been increasing year on year. As a result the trend of surfing the internet using mobile devices rather than PC’s is growing each year.
    It is estimated that by the end of 2013, mobile devices will surpass PC’s as the most common device to access the Internet.

    Searches on mobile devices have grown 5 times in the past two years with over 50% of all LOCAL searches being done on a mobile device.

    This opens up a great opportunity for local businesses like yours if you have one to directly reach potential new customers.

    Consumers that own and use Smartphone’s make searches for local businesses nearly twice as much as general mobile phone

    users (61% vs. 32%).

    This is great news for all local businesses that can rank high on searches, as their new customers are ready to buy there and then.

    Once a customer gets to your site they expect to see a mobile friendly website that is easy to navigate giving them a positive experience that will encourage them to buy from you.

    Here is what they are likely do once they get to your site:

    • Get directions and opening times (74%)
    • Contact the store (64%)
    • Find product information (61%)
    • Make a purchase or order a service (50%)

    That figure of 50% making a purchase is phenomenal. You have a 50% chance to make a sale for every visitor who views your website on a mobile device.

    Perhaps now you can see why it is vital for your business to have a mobile friendly website to entice these new visitors to buy from

    you or use your services.

    Hope this helps.

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    Level 3 alanmark's Avatar
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    Re: What is mobile marketing?

    Quote Originally Posted by jerome2900 View Post
    Hi Alan.

    Like you many people have recently learned about mobile marketing.

    This has become the hottest new way for businesses to spread their message to customers.

    It is not really a surprise as smartphone and tablet sales have been increasing year on year. As a result the trend of surfing the internet using mobile devices rather than PC’s is growing each year.
    It is estimated that by the end of 2013, mobile devices will surpass PC’s as the most common device to access the Internet.

    Searches on mobile devices have grown 5 times in the past two years with over 50% of all LOCAL searches being done on a mobile device.

    This opens up a great opportunity for local businesses like yours if you have one to directly reach potential new customers.

    Consumers that own and use Smartphone’s make searches for local businesses nearly twice as much as general mobile phone

    users (61% vs. 32%).

    This is great news for all local businesses that can rank high on searches, as their new customers are ready to buy there and then.

    Once a customer gets to your site they expect to see a mobile friendly website that is easy to navigate giving them a positive experience that will encourage them to buy from you.

    Here is what they are likely do once they get to your site:

    • Get directions and opening times (74%)
    • Contact the store (64%)
    • Find product information (61%)
    • Make a purchase or order a service (50%)

    That figure of 50% making a purchase is phenomenal. You have a 50% chance to make a sale for every visitor who views your website on a mobile device.

    Perhaps now you can see why it is vital for your business to have a mobile friendly website to entice these new visitors to buy from

    you or use your services.

    Hope this helps.
    Hey jerome2900, this is awesome information about mobile marketing. You have provided statistical analysis on how much people search local businesses through smartphone. Thanks a lot for this dedication. I hope this information would help all readers reading this thread.

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    Re: What is mobile marketing?

    Mobile marketing is basically the process of marketing to people via their mobile devices. This is really a part of internet marketing because now a days as people are beginning to devote more time on their mobile devices than their computers. The main distinction between internet marketing and mobile marketing is that it is much more difficult to get your ad in front of the consumer so you will need to be more creative in your strategy to marketing.

    There are a few different techniques to mobile marketing that you can take. The most common technique is via SMS. This is really just sending text messages to people's mobile phones and in a lot of ways is like email marketing.

    The other typical way to advertise to people via mobile marketing is to place ads on their web browser. Increasingly more people are opening the internet with their mobile device these days than ever before.

    Now a days, Many people play games on their mobile devices so you can also start advertising on these games.

    I hope these tips will help you to learn more about mobile marketing.

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    Re: What is mobile marketing?

    Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps. Mobile is disrupting the way people engage with brands.

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    Re: What is mobile marketing?

    Mobile marketing is multi-channel online marketing technique focused at reaching a specific audience on their smart phone, tablets, or any other related devices through websites, E mail, SMS and MMS, social media or mobile applications.

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    Re: What is mobile marketing?

    It's a strategy focused on attracting the audience with email, sms, instagram or other social media. I am currently studying how to run an email marketing campaign and read https://remail.io/run-effective-emai...ting-campaign/ to improve myself. It's very important to attract right customers for business.

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    Re: What is mobile marketing?

    Versatile showcasing is a multi-channel, computerized promoting technique went for achieving an intended interest group on their cell phones, tablets, as well as other cell phones, by means of sites, email, SMS and MMS, online networking, and applications. Versatile is disturbing the manner in which individuals connect with brands.

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    Re: What is mobile marketing?

    Mobile marketing is the interactive multichannel promotion of products or services for mobile phones and devices, smartphones and networks. Mobile marketing channels are diverse and include technology, trade shows or billboards.

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    Re: What is mobile marketing?



    Versatile showcasing is multi-channel web based advertising method centered at contacting a particular gathering of people on their cell phones, tablets, or some other related gadgets through sites, E-mail, SMS and MMS, internet based life, or portable applications.


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