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Thread: Sticky notes from an old school marketer!

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    OMF Member Ramish Rana's Avatar
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    Sticky notes from an old school marketer!

    I think in the last decade or so marketing has evolved into an online entity. I don't know just how many people still remember the concept of "word-of-mouth", "Community out reach", "interactive programs" and "print media" marketing strategies. A few years ago a local business was more interactive with potential customers and clientele'. Today everything is being measured by "likes" and "tweets", don't get me wrong, I am all for the massive revolution brought on by the incorporation of social media into marketing. Especially, for local businesses. However, I do believe that the element of "trust" that could be built by a more human interaction, seems to be dying out, the true nature and substance of a service was once more than an automated response. I for one, am very glad if I have a complaint with a particular service and I get to talk to a human being for a change. To me THAT is marketing, rather than hearing the usual "automated response" I got to interact and that always beats any robotic monologue.

    But, that's just me. A business can be started online but a "name" is built offline.

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    Re: Sticky notes from an old school marketer!



    Thank you for the thread here! What do you guys think about offline marketing? Do you sue some promo items like those lapel pins on PinSource, for example? I think they might work nicely

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