The most vital motive we have a tendency to try and hammer home to potential purchasers is that you simply can’t fool the nerds at Google. Everything you are doing, each on and off your website, ought to be operating toward the top aim of constructing your user expertise awesome… not attempting to fool Google into inserting you higher on search results pages.

The survey shows an explicit moved toward external ancient net ranking factors. Last year’s native Search Ranking Factors survey had Google Places and Citations weighted heavily, however this year’s study shows that on-the-scene signals and links area unit the foremost useful factors.