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Thread: How to Measure Social Media ROI??

  1. #1
    OMF Member rasel123's Avatar
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    Question How to Measure Social Media ROI??

    Hello Guys,
    As I am doing social media posting for my clients. Recently one of my client told me to to Measure Social Media ROI! I have heard about it but not concern about the measurement of social media ROI. Also I don't know Why Measure Your ROI? What Does Social Media ROI Look Like? How to Measure Social Media ROI?

    Please share your valuable experiences with me guys. It will be really helpful for me. Thanks in advance.

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    Level 3 yukon's Avatar
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    Re: How to Measure Social Media ROI??

    Once you’ve established your social media goals, you’ll need to identify and implement the tools and processes required to measure the ROI on your social media. This may involve adding tracking codes to URLs, building custom landing pages, and more.

    There are a variety of social media analytic tools which service to track the diverse metrics you are after. Here are some to consider:

    Google Analytics: Track website traffic, on-site conversions, and sign-ups originating from social media campaigns.

    Salesforce: Add Salesforce tracking codes to the links you share on social networks. When paired with marketing automation software like Marketo, you’ll be able to track sales leads back to specific campaigns or social messages.

    Hootsuite Analytics: Hootsuite offers a variety of analytics tools to help you track your reach, conversions and more.

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    rasel123 (08-02-2015)

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    OMF Member rasel123's Avatar
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    Re: How to Measure Social Media ROI??

    Quote Originally Posted by yukon View Post
    Once you’ve established your social media goals, you’ll need to identify and implement the tools and processes required to measure the ROI on your social media. This may involve adding tracking codes to URLs, building custom landing pages, and more.

    There are a variety of social media analytic tools which service to track the diverse metrics you are after. Here are some to consider:

    Google Analytics: Track website traffic, on-site conversions, and sign-ups originating from social media campaigns.

    Salesforce: Add Salesforce tracking codes to the links you share on social networks. When paired with marketing automation software like Marketo, you’ll be able to track sales leads back to specific campaigns or social messages.

    Hootsuite Analytics: Hootsuite offers a variety of analytics tools to help you track your reach, conversions and more.
    Thanks a lot for your kind information. I have used Google Analytics before for my clients but never used Salesforce and Hootsuite Analytics. After researching about Hootsuite social media analytics, I have found that I can use uberVU via Hootsuite and Core Analytics. But Which one is better for Hootsuite? Would you please suggest me the best option? Also Would you please explain more details about Salesforce?
    Thanks in advance.

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    Re: How to Measure Social Media ROI??



    I suggest you simple step to measure ROI

    Set Social Media Goals or target
    Choose the right platforms
    Go to track campaigns
    check report findings
    Review results and Reset goals

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