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Thread: Want to learn about 5 Important steps of Media Buying Process??

  1. #1
    OMF Member rasel123's Avatar
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    Apr 2013
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    Post Want to learn about 5 Important steps of Media Buying Process??

    Media buying, sounds complicated doesn't it? I think there are some steps of Media buying which will help to learn how to conduct media buying. These five important steps are:

    Step 1 - Identify your target market.
    Who are you trying to reach? Who is your target market? You need to create a profile that reflects the consumer you are trying to reach.

    Step 2 - Research your target market.
    Once you've identified your target market, it's time to do some market research. This will help you to identify where you will find your target market, as well as other demographics that can assist you in selecting the right media buy.

    Step 3 - Set your objectives.

    You should Identify what objectives are most important to you for each media buy so that you can measure whether or not those objectives are being achieved.

    Step 4 - Define and plan out your strategy.
    In order to succeed in media buying, you must be detailed. A great media buyer pays attention to detail, spends time researching and can negotiate like a pro. For this purpose you need to create a plan for your business.

    Step 5 - Execute your plan.
    You have your plan in hand, now it's time to get to work. Your first step is to begin to contact the media outlets you have identified and start negotiating your media buy rates.

    I think these steps are important for Media Buying. What do you think guys? Please share your ideas about Media buying. I am eagerly waiting for your valuable reply.

  2. #2
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    Re: Want to learn about 5 Important steps of Media Buying Process??

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