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Thread: Media Buys - How Can I track?

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    OMF Member rasel123's Avatar
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    Question Media Buys - How Can I track?

    Hello OMF members,
    I am now trying to market my client business by running a media buy campaign. For getting much better result of the campaign, I think that I need to track the media buy campaign but I am not sure about What should I use for tracking my campaign? I have found that I can use OpenX or Prosper202 for doing this. Based on your experiences, what service should I use for tracking my campaign or is there any others for doing this?
    Any suggestions would be greatly appreciated. Thanks in advance.

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    Level 3 yukon's Avatar
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    Re: Media Buys - How Can I track?



    If you buy media direct from the site, you don’t need to guess where the traffic is coming from. On the other hand with places like ad networks, traffic comes from a bunch of places. These networks act as middlemen and cut deals with many sites so you don’t have to. Of course, they charge more. But in some cases you can save when going with a network. Hard to tell.

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