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Thread: How to seek out community exposure?

  1. #1
    Level 3 alanmark's Avatar
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    How to seek out community exposure?

    Community exposure is the vital feature of marketing. You have to spread out your product in every community possible. Now I am going to let you know how can seek out community exposure.


    1. Providing sponsorship for a local sports team is a canny way to get known in the community. In return for your contribution you should be able to get your company logo on the teamís shirts and perhaps even around the ground where they play.

    2. Offer your product as the prize for a local contest, whether itís for a church fete raffle or a school fancy dress competition, this will really cast your business in a positive light.

    3. Hold a writing or design challenge for a local school or community group and incorporate the winning entry into one of your products or marketing campaigns. People are always happy to support friends and family in their endeavors, so by being integral to the competition, your company will be able to benefit.

    4. Offer a specific discount to a particular group. You may choose to target a club or attendees of a certain event or perhaps offer standard discounts to students, nurses or members of the armed forces. As well as encouraging these individuals to make purchases with you, this generosity is also likely to attract word of mouth promotion amongst people they know.

    I hope by these four ways you could seek out into those communities.

  2. #2
    Level 3 bestbook123's Avatar
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    Re: How to seek out community exposure?

    These ideas are fabulous as the important thing is to get the community behind you. If the community know you the easier it is to get business. Word of mouth does wonders if you are know in the community. The big thing about discounts is you have to be care to not give someone a discount and then not give someone else the same discount

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    alanmark (04-09-2013)

  4. #3
    OMF Member lucycarter's Avatar
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    Re: How to seek out community exposure?

    You have nicely explained the importance of community in getting maximum exposure for brand. I very much agree with you on sponsoring a team and giving out our products as prize will help in promoting the brand name. Also, distributing useful and trendy gifts that relate to the community will make people remember your brand.

  5. #4
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    Re: How to seek out community exposure?



    Fantastic ideas!
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