A big problem I see is people stuck, year after year, with the same low budget, low energy, low results clients.

They know they want Out, but they have no idea how to go about it.

In fact, the mere idea of making change terrifies them--despite the greener pastures they know are on the other side.

So what is the problem? Why is it so hard to change your target market, your level of clientele? What can you do about it?

I explain in this video:

If changing your customer profile was easy, everyone would do it.

The change takes commitment. It takes personal power, not to go crawling back to the old and familiar.

But if you want different results, you have to behave differently.

And we know the definition of insanity...