In continuation of my post on How To See Bigger Opportunities In Business, let's look at some specific advice for people who are frustrated with the level of client and projects they're getting:




Language...specific terminology...is in one sense nonsense (look at how doctors talk to each other) and another vitally important, because it's the way those "in the know" separate themselves from the outside world. Us and Them.

We talk about pain points...we talk about qualifying...and language is critical to these ingredients of selling.