"Buyers Are Liars" is a phrase you'll commonly hear in Sales. Why is that? Is it true?

And what, as a salesperson, can you do to handle it?

I explain in this video:

The prospect is going to treat you with skepticism, and there is a trust hurdle for you to overcome.

You must do this first. Then the prospect will be more honest with you...and then you can dig down to the real secret of selling...information other salespeople do not get.