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Thread: Is showing value to existing customers helps?

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    Level 3 alanmark's Avatar
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    Is showing value to existing customers helps?

    I was thinking about the existing customers. Do they helps to make more sell? After thinking a while I just became astonished that yes they do help to make more sell.

    Say for example, you are a owner of a soap company named Lux. ok, now assume that you have customer of 75 years old who is using Lux soap throughout his life and now he has gone to visit his grandson's house to attend a party. So will he wash his hands with any other soap? I would say he will but after washing his hand what he will do - say to his son that his hand look so dirty after washing with the soap placed on wash room.

    And now thing how strangely your product (in this case Lux soap) is promoted by a existing old customer. This was just an example and I am writing some point on how can we show value to existing customers? I will come back and share those points over here.

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    Level 3 alanmark's Avatar
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    Re: Is showing value to existing customers helps?

    Hey fellows, I have just completed writing about how we can show to the existing customer that we value them. You can follow these things to make them understand that you value them most.

    1. Send your customers a regular newsletter through the post, to remind them that you exist and encourage repeat business and referrals. Put together newsletters that are compellingly written and full of useful, interesting content to ensure they don’t become bin-fodder. Adding a monthly competition and including the name of the winner in the next edition can be a good way to increase a letter’s stickiness.

    2. You can help to further your customers’ knowledge about you and your products by sending out advice bulletins from time to time. These can be sent in addition to a regular newsletter to let customers know when something exciting is happening, such as a new product, promotion or sale.

    3. Sending your regular customers Christmas and birthday cards is a lovely way to encourage them to advocate your brand. If it’s relevant to the products or services you offer, you may even choose to send out a tongue-in-cheek Valentine’s card each year!

    4. Ask a group of regular customers to be a part of an exclusive advisory panel. Customers love to feel valued in this way and by running new products, services and pricing by them you’ll get some valuable insight into what direction your business should be moving. If needs be you can always reward participants with product incentives or perhaps even dinner.

    5. Design branded calendars to select customers around the start of the year. This will help to ensure you stay front of mind for them whatever the season. One point to consider though is making them wall-friendly; photos of farming equipment may be relevant to what you do but they’re not the kind of thing most people will want to look at all month.

    6. Surprise and delight existing customers by going the extra mile. Giving them a quick call to find out how they’re getting on with your products or how they found your service will take very little time and money but really impress people.

    5. Throw a party or special event for your most loyal customers. Making it feel exclusive will make these customers feel really valued and popping photos of the get-together in marketing materials may make potential customers keen to get involved next time. Again word of mouth can be harnessed with this idea; as people in attendance tell their colleagues “you’ll never guess where I was last night” bla bla bla.......

    I hope your existing customers we be very happy if follow those steps and you product sell will of course increase at a greater level.

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    rasel123 (04-14-2013)

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    OMF Member rasel123's Avatar
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    Re: Is showing value to existing customers helps?

    Hello Alan, These are really so much important for any offline marketer. I will follow all of your tips. I am also researching about it. If I find any important tips, I will share it here.

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    OMF Member lucycarter's Avatar
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    Re: Is showing value to existing customers helps?



    Hii Alan,

    I have read all your previous post offline marketing idea. you have provided useful insights into offline marketing. I also want to say that yes, existing customers are helpful in creating more business for organization. Remember mouth to marketing is the oldest marketing method. Thus as you said throwing a party or creating a special event for loyal customers will motivate them further.

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