Hello guys, I am trying to learn more about different ways of marketing as like offline marketing and online marketing. I am new in pay-per-click (PPC) advertising. I have found that In case of PPC campaign click-through rate (CTR) is an important factor and CTR depends on channel, targeting, keywords, and more. I just want to know that Why CTR is so much important for PPC campaign and What Is a Good CTR for PPC?
Please share your opinion guys. Any ideas, help, opinions would be appreciated. Thanks in advance.