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Thread: 5 Great PPC Reputation Management Tips

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    OMF Member rasel123's Avatar
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    Post 5 Great PPC Reputation Management Tips

    Today I am going to share some important tips of PPC reputation management for business. PPC search can be a great tool for both pushing down negative factors (such as negative business review) in a SERP and facilitating distribution of a positive or balanced marketing message or positive business review. These tips are:

    1. You need to use the company blog as the place to host the landing page for your reputation management-related message. Because Blogs can nearly always be created and edited quicker than the main business site. Also Blog themes can replicate an editorial style so that it can play nicely for customers looking into your company or brand.

    2. You should go beyond your own domain for the PPC campaign. In this case you can consider the following PPC reputation management landing page candidates:
    a. Social media profile
    b. Publishers
    c. Association member profile pages

    3. You should make the content great and max out your Quality Score.

    4. You can use Twitter Advertising because Reputations aren't only undone within the SERP.

    5. Don't get emotional. PPC can get costly when you have to use it to secure your business reputation. Reasonably examine the negative impact that no matter what is in the SERP will have. Probably you don't have to invest as much as you think to minimize the risk.

    I think if you use these tips for your business, you will be able to maintain your proper reputation.

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