Twitter is very important for any kind of business. If you are thinking of trying out Twitter advertising, check out these top tips for optimizing your Twitter campaigns:

> Understand Twitter Traffic is Overwhelmingly Mobile: It's important to make your website mobile friendly to get the maximum results.
> Choose the Right Conversion Action: Promoting events on Twitter produced a much higher conversion rate.
> Use Promoted Tweets with Cards
> Try Handle Targeting

What has your experience been with Twitter advertising? Have any optimization tips or ideas? Please share.